Amir is a comedian and prankster who created a momentary news sensation in 2014 by provoking random people to fight on the streets of Oslo. Videos of him getting beaten up were viewed by millions, and ended up inspiring a major marketing scheme for a well-known energy drink. An advertising agency invited him to Los Angeles to be the face of their new campaign, but nothing turned out as expected. "DRIB" tracks how art becomes commerce and how something fake can have real effects.
SXSW, CPH:DOX, IDFA